We all know about the numerous foundations that promote and support breast cancer awareness and research. But there is a new one that puts a spin on things a little differently.
A lot of you know that I am a photographer, about a month ago, I photographed a little 6 month boy with his mom in matching Breast Cancer t-shirts. They were rather humorous, but drove the point home, from an entirely different perspective. Being a public relations person, I thought this was a fantastic approach to a great cause, and a fresh way to one create awareness but to also do so with a lighter approach.
I will certainly be purchasing some of the apparel from this organization for myself and my son, as well as a bumper sticker for my car.
the son's shirt was the one in the middle
This is a fairly new organization, that launched their mission on July 1, 2008, and they have raised $182,000 for breast cancer research in a short period of time. www.savethetatas.com/catalog.htm
I am thinking of getting one of the bumper stickers for my 67 year old Dad, one because I think he'd get a kick out of it, two because I think he'd actually put it on his car.
Kudos to this organization for finding a brilliant approach to increasing awareness for a deadly disease.
Now i just need to decide which tank tops I want to get...